Now a day, every person has a cell phone having facility of radio. But here (especially in Middle East) the people attach an undue importance to the entertainment value of broad casting. The amusement side of broadcasting is, however is least significant. Broad casting is an effective force in modern world. It has a wide sphere of listeners in every corner of the world. Broad casting is an effective means of education of a nation on a mass scale. In Middle East most of the people are illiterate. It can be the most potent force for educating public opinion. Various programs of broad casting prove its educational value.
Special programs are arranged for school children to educate them. The radio cannot take the place of the teacher but it can be of great help to him. It can supplement his teaching. Interesting talks can be given on topics of history, geography, sciences, literature and languages.
Informative lectures can be arranged for general public on health and hygiene Great leaders and thinkers can be invited to deliver valuable lectures. These lectures can be the great educative utility. Expert knowledge can be shared by the man in the street. Directions can be given to the people how to save themselves from epidemics and how to live a healthy life.
Radio broadcast current news much to the benefit of the listeners. Even illiterate people can know much if they regularly listen to the radio. They do not know how to read but they can certainly learn many things by listening. So broad casting is one of the best means of making people literate and informed.
Film annex and womens annex play vital role in broad casting especially through internet by broadcasting videos, blogs etc. but broad casting of radio has also much importance. But it requires careful planning.