Tinder became a hit among online daters and may even have converted nonbelievers of online dating because it understands that everything begins with physical attraction. The app eliminates all the cluttered details of one’s life and simply focuses on appearances, age and a self-written blurb. It also makes the selection process less daunting and overwhelming by giving each potential date their own personal screen time, and allowing them to focus on one person at a time instead of choosing from a whole page of prospects.
Can the same streamlined process apply to fashion? That’s the challenge Dapper Shopping Inc. is taking on with the introduction of their two mobile apps, Dapper and Moxy. Dubbed as Tinder for fashion, the two fashion shopping services present shoppers with prospects and finds to swipe left or right on as they would on the dating app.
Dapper, the app for men, is pegged as “the easiest way to obtain clothes” as options are categorized by occasion – office, casual, dressy, active, trendy, etc. As a user swipes left or right, the app learns his personal style and makes more appropriate suggestions. The app displays products from Calvin Klein, Ralph Lauren, Patagonia, Urban Outfitters, Nike and Macy’s.
On the other hand, Moxy, the app for women, exclusively sells accessories. Its partner vendors include Rag & Bone, Michael Kors, Coach, Kate Spade, Marc Jacobs and Tory Burch. (More labels should be added as the apps gain popularity.)
Both apps let you apply filters to cut through the rubble and get specific items within your budget. With the addition of swiping left to discard items and right to “like” them, you can also swipe down to automatically add the item to your shopping cart. There’s also the option to swipe up to share an item with friends, either for recommendations or for getting a second opinion.
Currently, Dapper and Moxy can only be used in the Unites States due to shipping restraints. But we’re guessing that they will figure out how to ship internationally soon. Also as of now, the app is available at the Apple App Store. The Android version is still being developed.
