Top B2B Marketing Channels and Tactices

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According to Regalix report, companies website remain the top digital channel for B2B marketers, with 81% rating their sites as effective in helping accomplish key marketing goals.

Email ranked 2nd 71%, followed by SEO (Organic Search) 54%

Social (Facebook, LinkedIn etc) 41%

Blogs 39%

Online Events (workshop, seminars etc) 36%

PPC (Paid search) 35%

Online Display Ads 26%

Social communities 16%

Mobile Web 10%

Affiliate Marketing 6%

Video Advertising 5%

Mobile Messaging (Text Messaging) 4%

Source: Regalix, 2015

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