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By this days we are closing the post-production of our new short film “Yellow Apples” and also giving the last details to our distribution plan for this project.

As you know, a movie poster or an iconic image is always really important for a cinematographic project and this short is not the exception. For a couple weeks we are discoussing about which will be the perfect poster for our project.

This situation made us discuss a lot of options and sometimes really frustrate me because now I´m in charge of the design. This last week we got a strong argument with my producer because we have a complete different point of view about movie posters.

For her a movie poster is a strong marketing and promotional material that should give a 360 degrees view of the project. Sometimes she made the relation with the actors and the conlict too.

For me a movie poster is something that should give a first aproach to a movie, even if is really different in the vissual way and doesn´t shows the actors. For me the movie poster is a piece itself and it should show a feeling about the movie, and, with that give the first approach to the audience.

I think we both have reason and I´m not sure if we are going to find a solution soon.

What do you think about movie posters and its function?

Thanks for reading!!

Unmasking the process of one of our possible posters:

 Some samples of the possibilities that we have:


About the author


Director and animator specialized in Art Direction and screenwriting; he was born in Puerto Montt city. Studied in the Cinema School at “Universidad de Valparaíso de Chile”, then illustration in the creatives school “Brother Advertisement”. In his films he works with minusious art direction and always he is looking for…

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