More and more big names in basketball are starting to get into the fashion industry. Amare Stoudemire and Carmelo Anthony from the New York Knicks and LeBron James form the Miami Heat have been making their way into the fashion world. Both Stoudemire and Anthony have been featured in Vogue magazine. Stoudemire also is preparing a full fall collection with fashion designer Rachel Roy and plans on starting a fashion/sports website called bigleadsports.com. LeBron James announced that he will be opening a luxury concept store called Unknwn in his hometown, featuring brands such as OriginalFake, A.P.C. and Nike Tier Zero.