Google as a manufacturer of smartphones : a future with many lights and some shadows

Posted on at

that hot August 2011, Google bought Motorola Mobility and posed a future that could become manufacturer of Android-based smartphones.
That was not the goal of Google, who just wanted to catalog Motorola patents and eventually sold the business to Lenovo. Many raised then what if Google had used the acquisition to become a manufacturer of smartphones, but that debate re-emerges behind the leaks in recent days. Google these terminals without preservatives or colorings are closer than ever to get: What consequences does that have?

The Nexus can go to more
The range of Nexus devices has been shown to have a legion of followers behind who have been subjected to the vagaries of the design decisions of Google in recent years. There is a line defined format or benefits, sizes and specifications have changed without a clear line of where he was going Google with these terminals.

First processors now smartphones
The first of the leaks appeared last week, Google would develop their own processors for Android devices, which would make it follow the lead of Apple with its Apple SoC AX. In this figure the news a few hours ago reappeared in the newspaper joined: Google could not settle designing its own processors, and would now be considering making its smartphones based on Android from scratch, selling them under its own brand without having to resort to other manufacturers as it had done so far with his family Nexus.

Google and manufactures hardware
The company may raise this possibility as a novelty in its strategy, but long ago Google is a hardware manufacturer. What has proven for years with such devices as flashy and quirky as the Chromebook Pixel launched in February 2013 and March 2015.

It is time that Google manufactures its own smartphones
It is claimed that at least Walt Mossberg in a recent column in The Verge in which he explained the reasons why he said Google should start manufacturing their own terminals.
That would allow inter alia wean pacts and partnerships with its traditional partners in the field of mobility and go their own way in many sections. The arguments were five:
Software and hardware hand control both sections can accelerate innovation and exploit all resources to the maximum. It is the way that Apple took from the beginning, and that Microsoft has begun to also take in his last Lumia with Windows 10.
Fusion Chrome OS and Android: the merger would make the manufacture of its devices had even more sense since it could use this new hardware platform both these hypothetical smartphones "convergent" and commented'm laptops with C- and even Pixel desktops.

Securing the future of the platform: Mossberg talked about how Samsung is the only one that had a significant market share to face Apple, but still their latest findings are somewhat alarming. Google could secure the future of these terminals with a strategy like this thanks to its vast resources in both human capital and economic.
The forks of Android as a threat: the design of Android has led several manufacturers raised forks threatening proposal Google and use their services. Google could compete with these proposals especially in emerging markets with low manufactured cost terminals massively and performance offered a theoretically difficult to match by the symbiosis of hardware and software.
EU research: according to this last argument demands for the inclusion of their own applications and services which may be declared as monopolistic practice in the European Union would cause a disaster for Google, which manufacture their own hardware avoid such problems .

The problem: compete with your own partners
The main drawback of this strategy is the fact that these terminals manufactured by Google would likely be seen as a declaration of war on the part of manufacturers now support Google and use Android as a mobile platform for its smartphones.


wow extraordinary news , right?
I want google and manufactures smartphones.

do not forget to give buzz and subscribe...

Link of page:

About the author