One of the major factors of the success of the modern companies are the innovation and creativity. Due to the increased competition, the companies that are left behind in the race of innovation fail to come up with something new and hence fall behind in the marketing race. In order to strengthen the innovativeness and creativity of a company, cooperation between the upper management and the employees is essential.
Good communication and team work can bring new ideas and workers get to perform better to fulfill them. It also requires the unity among the workers in general. The workers should also be given a chance to express any idea they have got because new ideas can come from anyone and not necessarily from the upper management. The employees should be consulted and asked to give their ideas and opinions while the power of selection should lie in the hands of the upper management.