Marketers seem to be growing more comfortable with using digital video and mobile devices to communicate brand messages. Because of this, spending for internet advertising in the first half of this year was $17 billion, which is 14% higher from the same time last year.
In the first half of 2012, 48% of revenues came from search-related online advertising, according to a recent report from the Interactive Advertising Bureau. Also, the spending in mobile ads doubled, reaching $1.2 billion. Revenue from digital video ads, the Internet equivalent of television commercials, rose to $1 billion in the first two quarters of 2012, which is an 18% gain from last year. Retailers remain the biggest online spenders, though they cut spending 4% to about $3.4 billion. In addition, automotive businesses, financial services and telecommunications spent over $2 billion in the first half of 2012 for online advertising. Read more here.
“Video works – it's engaging for viewers and effective for advertisers so it's not surprising to hear revenue for digital video ads has climbed to over a $1 billion. We're excited to see the digital video industry continue this momentum in 2013 and feel strongly that the advent of RTB for video and the introduction of private exchanges will help to spur additional growth for the industry.”