“Marketing research” is the methods of finding and analyzing facts to assist manager in making rational 

 

marketing decisions. Marketing research specifies the information required to address these issues, 

 

designs the method for collecting information, manages and implements the data collection process, 

 

analyzes the results, and communicates the findings and their implications. Marketing research is 

 

a systematic, scientific study and tool of management. Market research is a key factor to maintain 

 

competitiveness over competitors. Market research provides important information to identify and 

 

analyze the market need, market size and competition. 

 

In modern days of changing marketing conditions, it is quite likely that a company may follow 

 

different strategies to promote a product of services. Marketing Research plays a very significant and 

 

wide role in identifying the needs of customers and meeting them in best possible way. The main task of 

 

 is systematic gathering and analysis of information. Marketing Research is of use to 

 

the Producers to know about his product potential in the market vis-à-vis the total product; New Products; 

 

Various brands; Pricing; Market Structures and selection of product strategy, etc. Marketing Research 

 

helps businesses and government in focusing attention on the complex nature of problems faced by them. 

 

For example Determination of Gross National Product; Price indices, and per capita income; Expenditure 

 

levels and budgeting; Agricultural Pricing; the economic policies of Government; and Operational and 

 

planning problems of business and industry. Marketing Research is being used extensively by 

 

professionals to help conducting various studies in Marketing Research.