Redefining the meaning of "Brand" in the Land of "Me"

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In the emerging age of "Me" media and marketing. Marketers are learning that the meaning of the brand is not what it used to be. Good by "Mass" media and marketing... Hello to the brand of "Me"



About the author

peter-bordes

Founder & CEO of Internet Media Labs a technology & services company focused on relevance in social media & social enterprise. Technology innovation & social media junkie.

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