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In an ever-changing world, we’ve found some interesting information on young culture in China. Chinese youths are receptive to international influences and brands. Urban Chinese youth are generally receptive to international influences enjoying foreign movies, brands and other products from Korea, Taiwan, Japan, Hong Kong and the West.

Musical tastes are evolving to even include rock and hip hop. Rock music was always popular in China’s larger cities, but now hip-hop and R&B are growing in popularity as Western influences spread in China. In Shanghai, 37.1% of the young people among 15-25-year-olds prefer Rap/Hip-Hop. Western musicians such as Coldplay, Britney Spears, Linkin Park and Eminem were cited as favorites by Chinese youth, according to The Pearl Research.

Though foreign brands scored near the top in many survey categories, music is one area where they fell short. Asian, not Western, musicians are viewed as cool by this generation. Though language may play a factor in music selection, culturally, Chinese pop music is preferred to Western.

According to Liang Chen, the post 80’s generation loves Jay Chou and Hongkong/Taiwanese musicians; and the post 90’s generation has started to admire Korean/Japanese/Western musicians.

They are not willing to pay for the music or to purchase the CDs; most of them download music illegally online. What music device they choose is dependent on their family income. Youth that come from wealthier families use ipods and youth from lower-income families use cell phones as their method of playing music.

http://ce.tekrati.com/research/9469/

http://www.slideshare.net/splitworks/music-matters-consumer-survey-2009

For more entertainment news and business insights, please subscribe Hello!Hollywood’s WebTV at http://webtvs.filmannex.com/HelloHollywood

 

About Hello! Hollywood

Hello! Hollywood is China’s premiere entertainment news program bringing viewers around the world the latest in Hollywood celebrity news, lifestyle, and culture. The show is produced by Metan Development Group, a leading content provider and distributor focused on delivering western entertainment to China.Hello!Hollywood travels to the red carpets of the entertainment industry’s most prestigious award shows and movie premieres, as well as offer exclusive behind-the-scenes looks on movie sets and interviews with Hollywood’s elite celebrities. 

 

About Metan Development Group