What Membership Sites Can Do For Your Online Business

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A lot of business owners dismiss the idea of running a site with a paywall, because they think that they are not very popular, and that people are unlikely to want to subscribe.

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While there is a lot of resistance to the idea of membership sites, there are some ways that they can be run well. If you can offer something beyond simple content - such as one-on-one coaching, or a busy community of members that are knowledgeable about a specific niche - or even a collection of apps that will add value to the membership - then membership sites can be an incredibly valuable option.

Membership sites offer a steady stream of income that will be semi-passive. You need to do some work to retain the members, but not as much as you would need to do if you were simply relying on, say, advertising income. Membership sites, run well, offer a flow of reliable income that you can reinvest into the business so that you can keep making new, better content and explore other ways of improving your services. They also help to build your personal brand, so you can do public speaking, get book deals, and more.