The concept of professional video search engine is directly connected to the work of our artistic director Eren Gulfidan and her team. The screening and the approval of the videos and films on Film Annex is a complex process, and in a recent email, Eren explains the process to Mike Sweeney and me: “It is also about the filmmaker as a whole. Not just about nice films. We promote those who know how to promote themselves. They write about their films and are active on social media. They know how to use the internet to their advantage and market their work. So we work with empowered and smart filmmakers and we guide them to achieve even better things. It is a special relationship they could never have with any other distribution company.”
The same applies to Film Annex Capital Partners' corporate clients for The Buzz and the Afghan students and teachers involved with The Afghan Development Project. Approaching people and companies from the Social Media perspective is an innovative and an original choice of Film Annex. Our online platform is a place where content providers can broadcast their content and practice their social media skills.
- Filmmakers broadcast professional videos and films and generate awareness and advertising revenues.
- Writers publish articles and blogs on the Annex Press. They get paid by our editorial team and keep generating advertising revenues on their Web TVs.
- Corporate clients broadcast their corporate videos and articles generating buzz and “in-bound Marketing” to gather new clients, investors, and partners.
- Afghan students and teachers work on the Examer Educational Software and benefit from Film Annex's platform to generate micro-scholarships, finance school activities, and motivate personal achievements.
The above affirms the concept explained by Eren Gulfidan in her email, and it applies to Filmmakers, Writers, Corporate Clients, Students, and Teachers alike: “We promote those who know how to promote themselves and are active on social media. They know how to use the internet to their advantage and market their work. …. We guide them to achieve even better things. It is a special relationship they could never have with any other company.”
On Film Annex's platform (FilmAnnex.com, Film Annex Capital Partners, Examer Educational Software), social media generates Revenues, Micro-Scholarships, Awareness, and Wealth that can be re-distributed to generate further Awareness, Wealth, and Education.